Sales & Marketing

Sales include “operations and activities involved in promoting and selling goods or services.” Marketing includes “the process or technique of promoting, selling, and distributing a product or service.

If you think marketing isn't important for start-ups, think again. Marketing drives sales for businesses of all sizes by ensuring that customers think of their brand when they want to buy. Marketing helps a new business to become known, and to attract and retain customers so it can survive and grow.